All of the models, content creators, adult performers that we work with sign a contract, this contract is discussed before being issued and must be signed before any worked is started by either parties.
The aim of the model contract is to provide our clients with a through understanding of what can be expected from us as an agency and what us as your agency expect.
Agency Agreement Template
An agency agreement is a contract between a company and an agent that authorises the agent to act on the company’s behalf to market and conclude contracts for the company’s goods or services with third-party customers.
What is an agency agreement template?
The basics:
This agency agreement template outlines the rights and responsibilities between a supplier and an agent to give the agent the authority to act on behalf of the company to sell products to third parties in a certain geographical location. In most cases, the supplier will often be the product owner, manufacturer or developer. Once an agency agreement is signed by both parties and the agent has found a prospective customer to purchase the supplier’s products, the supplier will enter into a separate supply agreement directly with the customer.
Protects both parties:
A well-drafted agency agreement protects your business by clearly setting out the rules between a supplier and an agent to market and build relationships to sell the supplier’s goods or services in a particular territory. It can help a supplier boost sales without the need to have a physical presence or local knowledge, and all the additional costs and risks that setting up in a new territory usually entails.
What are the benefits of using an agency agreement template?
To reach new markets and reduce costs: Agents will often already have knowledge of their target market and have access to established sales channels to resell the products. An agent can enhance a supplier’s reach to new customers without the need for local market knowledge in the territory.
Cost-effective:
Using an agent can be more cost-effective than building a physical presence in the territory, such as incorporating a new entity and hiring employees.
Increase revenue: An agency agreement can help agents to earn a commission for their services by using their established sales channels without the need to manufacture or provide the products.
Expertise:
An agent with specialised knowledge and expertise in a particular market or industry can provide valuable insights and advice to the supplier. This can help the supplier to make informed decisions and improve their sales and marketing strategies.
What are the key terms that an agency agreement should include?
Key clauses: This agency agreement template contains key provisions in relation to:
Exclusivity: This agency agreement template contains three different types of appointment that can be selected through the optional clauses:
Non-exclusive – appointing an agent on this basis gives the supplier the most freedom as the supplier can continue to appoint other agents to resell the products in the territory.
Sole rights – this is less restrictive on the supplier than non-exclusive rights as the supplier cannot appoint any other agents, however, the supplier can still sell products in the agent’s territory.
Exclusive – this is typically the most favourable type of appointment for the agent as the supplier cannot appoint any other agents in the territory, nor can it sell the products directly to customers in the territory.
How does competition law impact an agency agreement?
A genuine agency (i.e. an agency agreement where the agent does not take on any significant business or financial risks when it comes to the contracts it concludes on the company’s behalf) will generally fall outside the scope of competition laws. However, if the agency is not a genuine agency and is subject to UK competition laws, the Vertical Agreement Block Exemption Order (VABEO) provides an exemption from certain competition laws.
Is the agency genuine?
The VABEO guidelines (which can be found here) offer detailed guidance and indicates that a genuine agency agreement is one in which the agent: